Monday, March 24, 2008

data, spin, and getting the truth

Typically, leaders ask their data people to find stats and examples from their operational data with the purpose of supporting particular theories, claims, or existing "perceptions" of the public, the legislature, the board...

Turn this on its head. Ask your data people for insights which emerge by looking for what is interesting and objectively significant. See what is there.

The truth will be revealed. Much better to use your data warehouse to inform future decisions and strategies than to use it retroactively to try to justify past ones.

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This brings us to an additional characteristic of the New Analyst. When asked by a candidate, CEO, Director, client, or boss to spin up some statistical numbers to support a particular view or perception... the New Analyst will refuse to violate the foundation of their discipline. The New Analyst will pull up the numbers that are there from a large swath of the multidimensional tree (within the metadata) which points to the data which reveals the view or perception the exercise started with to be what it is. To do otherwise would be to act as a "Court Statistician". :)

- Arkowitz

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